The ‘Creative County’ is celebrated for its history of craftsmanship as well as the natural beauty of the Peak District National Park. From the famous ‘Five Towns’, known as the Potteries, in the north to the wide tract of heather and forest known as Cannock Chase and the Black Country known for its iron and coal industries, there’s much to see, appreciate and explore in Staffordshire.

Whether you want to see the wild deer and red squirrels in the countryside or learn about Staffordshire’s industrial heritage and its pivotal role in British history, it’s an intriguing travel destination to keep returning to time and again. Stay in magnificent country house hotels like Swinfen Hall in Lichfield, or stylish and cosy inns like The Duncombe Arms, whether you’re here on family holidays, romantic escapes or quality time with friends and loved ones.

Local attractions range from Alton Towers and Drayton Manor Theme Park to the rocky ridge and footpaths of The Roaches. Trentham Estate is elegant and grand, but is also home to a monkey forest, rope course and gardens to explore. There’s even an indoor ski centre at the SnowDome!